GeoDirectory vs Directorist – which plugin will you trust?

GeoDirectory vs Directorist

What’s best, Directorist or GeoDirectory?

Full disclosure: we make GeoDirectory.

We’ve built directory tools for more than a decade, and we know both plugins well.

If you’re down to the 2 most popular WordPress directory plugins and want a straight answer, a feature table won’t help much.

Both have free versions, paid add-ons, search, maps, reviews, and frontend submissions.

The differences appear once you have listings and paying customers, when speed, SEO, and room to grow is most important.

That’s what this comparison covers.

Why we’re writing this

For years, we didn’t write competitor comparisons, even when other vendors got facts about us wrong.

They tend to be biased and get outdated quickly.

Directorist’s latest comparison on its blog, updated in November 2025, says GeoDirectory lacks Stripe, bank transfer, WooCommerce multi-vendor support, bookings, a frontend listing builder, GDPR readiness, invoices, and Elementor widgets.

GeoDirectory has all of them, as our site and WordPress.org show.

That’s marketing, but Google now shows that page next to searches for GeoDirectory. So we had to write our own to protect our brand.

This is the first in a series of comparisons with the plugins most often shortlisted alongside ours. Next: GeoDirectory vs HivePress.

TL;DR

Directorist gets you a working directory faster and cheaper, and it’s a bit more polished out of the box, but harder to customize.

GeoDirectory is built to grow, rank in search, make money, and run for years.

For a hobby project under 500 listings with vague plans to make money, Directorist is a reasonable choice.

If you plan to run your directory as a business, GeoDirectory is better.

GeoDirectoryDirectorist
Ease of useMore settings, steeper learning curveSimpler admin, visual builder, more video tutorials
Multiple listing typesPaid Custom Post Types add-onFree
Listing data storageCustom database tables with indexingWordPress post meta
Performance at scale2 million listings in production on a $600/month serverSlows with combined custom field filters on standard hosting
Location URLsLocation-category hierarchy (/restaurants/california/san-francisco/)Flat taxonomy, no “X in Y” URLs
Map at scaleServer-side marker clustering up to 1M markersClient-side clustering, slows past 2,000 markers
EventsFree Events add-on with dates, status, calendar, and archivingNo event dates or calendar
Multi-location businessesFranchise Manager with parent and child listingsMultiple location terms on 1 listing
CSV importerImports and bulk-updates listingsImports new listings only
Security recordFew CVEs since 2018, never closed by WordPress.orgSeveral critical CVEs, closed by WordPress.org for 12 days in 2023
Support response time2h 31min average, 65% resolved in 1 replyNot published
3-year cost (unlimited sites)$687$404

If the table answers your question, GeoDirectory Membership is $229 a year.

The rest of the article explains each row.

The full comparison covers:

  1. Features Comparison (free plugins)
  2. Design & Customization
  3. Listing Details
  4. Frontend Submission & User Dashboards
  5. Claim Listings
  6. The Search Engine
  7. Maps, Features & Locations
  8. Ratings & Reviews
  9. Monetization & Marketing Tools
  10. Mobile Features
  11. SEO & Schema
  12. Performance & Scalability
  13. Security
  14. Multilingual
  15. User Friendliness
  16. Developer Extensibility & Integrations
  17. Import / Export & Migration
  18. Support & Reputation
  19. Pricing and TCO
  20. Verdict

Features Comparison (free plugins)

Both plugins are free on WordPress.org and include a working directory with search, maps, reviews, a custom fields builder with conditional logic, CSV import and export, and a REST API.

Listings and structure

GeoDirectory free version has 1 listing type (Places) tied to a single city, and that city’s page works as the directory home.

You need the Location Manager add-on to give other cities their own pages.

Directorist’s free version lets you create multiple directory types, like Places, Jobs, and Services, each with its own fields and layout.

Events

GeoDirectory has a free Events add-on with event dates, status (Upcoming, Ongoing, Past), past-event archiving, a calendar, and date search.

Directorist suggests a regular directory with an “Events” category, without event dates or a calendar.

It’s safe to say Directorist doesn’t take events seriously.

Other differences in the free versions

  • Locations: GeoDirectory gives each location its own page, so URLs like /restaurants/paris/ work out of the box. Directorist’s location taxonomy lets users browse by category or by location, but not both at once.
  • Search: Directorist has sidebar filters and AJAX search. GeoDirectory’s keyword search also covers categories and tags, and it sorts results by distance.
  • Maps: GeoDirectory includes the synced map and listings layout (Airbnb style). In Directorist, it’s part of the Listings With Map extension ($39 per year).
  • Reviews: GeoDirectory builds 5-star reviews on WordPress comments. Directorist has its own review system.
  • CSV import: GeoDirectory can update existing listings in bulk. Directorist’s importer only adds new ones.
  • Contact forms: Directorist includes contact options on listings. GeoDirectory has a built-in form with the Blockstrap theme and uses Ninja Forms with other themes.

Design & Customization

Directorist is faster to set up, and GeoDirectory gives you more room to customize.

Directorist uses a visual Directory Builder

The listing form, single listing page, listings page, and search form each have a drag-and-drop canvas where you turn widgets on or off and reorder them.

You can build a good-looking directory in an afternoon.

The limit is that layouts have fixed slots and use only Directorist components, so anything else requires custom PHP or a workaround.

GeoDirectory uses page templates

GeoDirectory has a template for every main part of the directory. (Same as WooCommerce)

Developers can replace the PHP template, and everyone else can edit it with shortcodes and CSS, the block editor, or a builder with dynamic content, like Elementor Pro or Bricks.

Every listing field is available as a block or element, so you can place and style each one however you want, or start from a pre-built theme.

The downside is a steeper learning curve, which we’re addressing in GeoDirectory v3 with easier onboarding.

Listing Details

Listing types

Directorist’s multi-directory system lets you create unlimited listing types for free.

GeoDirectory needs the paid Custom Post Types add-on, so Directorist is better on price here.

Custom fields

GeoDirectory Custom Fields

Both have the same standard field types, plus predefined fields like business hours, social profiles, video, and pricing.

The difference is storage: GeoDirectory uses custom database tables, and Directorist uses WordPress post meta, which matters for speed as the directory grows (more in the Performance section).

Franchise Manager

For businesses with several locations, GeoDirectory Franchise Manager add-on uses a parent listing for the chain and a child listing for each location.

Fields you lock on the parent, like title, description, or logo, update on every child, while address, phone, and hours stay editable per location.

You can create child listings in bulk with the CSV importer.

Directorist’s multi-location support assigns several location terms to 1 listing, so it appears in several location archives, but each location can’t have its own address, phone, or hours.

Compare Listings

Both have a Compare Listings add-on at a similar price that shows listings side by side, including custom fields.

GeoDirectory uses browser storage, so it needs no GDPR cookies, and it adds shareable comparison URLs and embeddable comparisons.

In Directorist, you can place the compare button anywhere with the Directory Builder.

Frontend Submission & User Dashboards

Frontend submission form

Both free versions let visitors register and submit listings with images, a map location, and custom fields, without seeing the WordPress admin.

Directorist has a built-in multi-step form for longer submissions.

GeoDirectory needs a third-party plugin for that until v3, which adds one.

Guest submissions

Both allow guest submissions for free, and GeoDirectory automatically creates an account from the guest’s email.

User dashboard

Directorist’s free version has a built-in user dashboard with listings, bookmarks, reviews, orders, and account settings.

GeoDirectory uses our free UsersWP plugin, whose basic dashboard is more generic.

The premium UsersWP Dashboard add-on is role-based, with separate views for admins (stats, moderation, payments), listing owners (listings, messages, bookings, inquiries), and regular users.

It works with GeoDirectory and GetPaid out of the box, so it suits directories with payments, bookings, and messaging.

Claim Listings

Both plugins have a paid Claim Listings add-on: a business owner finds their listing, submits a claim, and takes over the listing once the admin approves it.

Through each plugin’s pricing add-on, you can offer free claims, a fixed fee, or a paid upgrade that unlocks more listing features.

Directorist add-on is $29 per year for a single site, and GeoDirectory is $49.

GeoDirectory has more workflow options: automatic approval by email verification or payment, undoing approvals, custom claim forms with Ninja Forms, and a verified badge.

The claimed status is also a custom field, so you can filter or rank verified listings in search.

Directorist covers approval, rejection, email notifications, and the claimed badge.

Search is the most important part of a directory, and the two plugins handle it differently.

Free version

Directorist’s free search has more features: drag-and-drop search fields, filters for price, tags, ratings, and custom fields, AJAX instant search, and radius search.

GeoDirectory free search has a keyword field and a “Near” field for proximity search, and AJAX, radius search, and custom field filters need the Advanced Search add-on ($49 per year).

The add-on also adds autocomplete, geolocation, and a separate search form for each listing type.

Speed

GeoDirectory custom tables let a filtered search run as one indexed query.

With Directorist’s post meta, each custom field filter adds a database join, so searches slow down as you add filters (more in the Performance section).

Open now

GeoDirectory can show only places that are open now, using each listing’s business hours and time zone.

A user in New York checking a Los Angeles restaurant sees the answer for Pacific Time.

It’s the only WordPress directory plugin we’ve found that does this.

Map search

GeoDirectory runs the search again when users pan or zoom the map, like Airbnb.

Directorist’s map updates the markers when filters change, but not when the map moves.

Saved and cross-type search

Both offer saved searches with email alerts as a paid add-on.

Directorist’s paid Universal Search searches across directory types at once.

GeoDirectory doesn’t, on purpose, because mixing types with different fields forces compromises, so we recommend keeping categories within one listing type.

Enterprise scale

For sites with over a million listings and heavy traffic, Stiofan, our co-founder, is available to set up a custom Elasticsearch integration, priced per project.

Maps, Features & Locations

Map providers and tools

Both support Google Maps and OpenStreetMap, custom marker icons per category, and styled Google Maps.

Directorist includes custom markers and map styles in its Listings With Map extension, and GeoDirectory has a separate Custom Map Styles add-on.

GeoDirectory free version includes directions, street view, and “near me” location detection, and Directorist has similar tools across its free plugin and Listings With Map.

Neither supports route planning.

For custom markers, our free MapMarker Studio lets you design your own without a designer.

Marker clustering

Marker clustering keeps a map usable as the directory grows, and both plugins offer it as a $39 per year add-on.

Directorist’s clustering runs in the browser, which works for hundreds of markers but slows around 1,000.

GeoDirectory Marker Cluster add-on can also cluster on the server, and in our benchmarks it renders 1,000,000 markers with up to 300x less data.

Location architecture

Directorist treats locations as a taxonomy, so users can browse all listings in New York or all restaurants, but not “restaurants in New York” as one page.

GeoDirectory Location Manager add-on uses a hierarchy (country, region, city, neighborhood), and every location gets its own page and URL, combined with categories (more in the SEO section).

Its location switcher can also lock users to one city or region, making it work like a multi-location directory in a single WordPress install.

Ratings & Reviews

Reviews build trust and send the signals local search relies on, and both plugins handle the basics well.

In both, admins can approve, reject, mark as spam, and reply, and listing owners can reply to reviews.

Multi-criteria reviews

Both offer separate ratings for things like food, service, and ambiance as a paid add-on.

GeoDirectory MultiRatings and Reviews ($49 per year) allows unlimited criteria per listing type and category, like “room service” for hotels but not for campsites, plus custom icons, any rating scale, and custom score labels.

Directorist’s Advanced Review allows up to 5 criteria with up to 5 stars each, and adds review headlines, helpful votes, sorting, filtering, and spam reporting.

Photos in reviews

Both let reviewers upload photos.

In GeoDirectory, review photos can have titles and captions, which add user-generated alt text for SEO, and they can appear in the listing gallery or in a separate slider.

Ratings in sorting

Both can sort listings by rating.

In GeoDirectory, you can also combine ratings with other ranking factors, like featured or verified status.

Embeddable Ratings Badge

GeoDirectory Embeddable Ratings Badge add-on ($39 per year) lets listing owners show their live rating from your directory on their own site, like the TripAdvisor widget.

Owners get social proof, and you get a backlink from every badge.

Directorist doesn’t have an equivalent.

Monetization & Marketing Tools

Search and reviews bring traffic, but pricing plans, featured listings, bookings, and lead sales pay for the directory.

Directorist includes more in the free version, and GeoDirectory goes further with its add-ons.

Free version and payment gateways

Directorist’s free plugin lets you charge for featured listings through offline bank transfer, so you can start charging without buying anything.

The GeoDirectory free plugin has no built-in payments, but our free GetPaid plugin adds PayPal, Stripe, Authorize.net, and bank transfer.

In Directorist, PayPal, Stripe, and Authorize.net are paid extensions at about $39 each, so GeoDirectory is cheaper if you only need 1 or 2 gateways.

Regional gateways, like Mollie or Razorpay, cost extra in both.

Pricing plans

Both offer paid add-ons for tiered plans, with pay-per-listing pricing, packages, and recurring subscriptions.

You can limit features per plan, for example, more categories, more images, or featured placement on paid plans.

GeoDirectory Pricing Manager, with GetPaid, can also sell listing bundles, like “10 listings for $99.” Here’s a tutorial:

Bookings

Directorist has 1 Booking extension for services, rentals, and events.

GeoDirectory has 2 add-ons: Appointments for services (in beta) and Booking Marketplace for Airbnb-style rentals with calendars and multi-night stays.

Directorist’s is simpler to buy, and with GeoDirectory, you pay only for the booking type you need.

Pay Per Lead

GeoDirectory Pay Per Lead add-on lets you sell leads: a user sends an inquiry through a listing, and the owner pays to get the contact details.

It works well for service directories, like contractors or lawyers, and Directorist doesn’t have an equivalent.

Email marketing

GeoDirectory Dynamic User Emails add-on sends personalized emails triggered by user actions, like registrations, new listings, or reviews, plus bulk campaigns to filtered groups of listing owners.

For example, you can email verified owners in New York who list 3-bedroom, pet-friendly places, with each email filled in with that listing’s data.

Saved search alerts can use the same templates and segmentation.

If you market to your listing owners, it can replace a separate CRM and email tool.

Directorist has standard email notifications per event, without filtered bulk campaigns.

GeoDirectory also connects to 11 newsletter platforms, like Mailchimp, ConvertKit, and ActiveCampaign, through paid UsersWP add-ons.

Mobile Features

Most directory traffic comes from phones, and both plugins are responsive in the free version, with click-to-call, directions, and email.

Native apps

Directorist offers a native iOS and Android app as a service: you send your branding, and their team sets it up and submits it to the App Store and Play Store.

In recent promotions, the first year has been free, with ongoing update fees.

The app includes standard features like push notifications, in-app purchases, and adding listings.

GeoDirectory partners with companies that build native apps for GeoDirectory sites, like WP Apps, Tiny Screen Labs, and WP Mobile App Manager, at similar prices.

We leave apps to specialists because they need ongoing support, from App Store reviews to OS updates, and we’d rather keep our team focused on the plugin.

PWA in v3

GeoDirectory v3 will add Progressive Web App support, so users can install the directory from the browser without an app store.

For most directory uses, like browsing, searching, and contacting a business, a PWA does the same job as a native app and costs much less to maintain.

Directorist doesn’t currently offer PWA support.

SEO & Schema

Both plugins work with Yoast SEO and Rank Math for meta titles, descriptions, sitemaps, and breadcrumbs.

The differences are in schema, URLs, and internal linking.

Schema markup

Both output schema markup (JSON-LD structured data), and both pass Google’s Rich Results Test for the common case.

GeoDirectory sets schema per category, such as LocalBusiness, Event, or Restaurant, with business hours, ratings, address, coordinates, phone, and opening status.

Directorist’s schema is more limited, with 1 schema type per listing type.

Location-category pages

Directorist creates location and category archives separately, like /location/new-york/ and /category/restaurants/, but not a “restaurants in New York” page.

GeoDirectory Location Manager creates a page for every location and category combination:

/places/category/restaurants/united-states/california/san-francisco/

See this page on our demo.

Each page has its own meta tags, schema, H1, and content, and can rank for local search.

You can change the URL structure in the permalink settings.

You can also add text above and below the listings, like an intro to San Francisco restaurants or an FAQ, so the page reads like a listicle with a map.

That format ranks well because it puts structured data and editorial content on the same page.

For a directory targeting hundreds or thousands of “X in Y” searches, this is the most important architectural choice in the plugin.

Internal links and images

The GeoDirectory Related Listings widget links listings by location, category, or tags automatically.

Both support image alt tags, titles, and captions, and the GeoDirectory CSV importer can add them in bulk.

Performance & Scalability

A blog post queries the database about a dozen times per page load, and a directory page can query it hundreds of times for custom fields, locations, categories, ratings, and images.

With a few hundred listings, almost any setup works, but at a few thousand, the database structure starts to matter.

GeoDirectory’s custom database tables

GeoDirectory stores listings in its own tables, with a column for every property, like title, category, rating, city, coordinates, phone, and business hours.

GeoDirectory Custom DB Table

Attachments are stored with the custom fields instead of in the media library, which slows down at scale, and reviews and sort fields have their own tables.

A search by city, category, rating, and 3 custom fields runs as 1 query on 1 indexed table.

Data is also stored in its real type (text, whole numbers, decimals) instead of serialized strings, so the database can query it efficiently.

Directorist’s post meta

Directorist stores each custom field as a separate row in WordPress’s wp_postmeta table.

That works well for single lookups, but each search filter adds a database join, so a search with 5 filters runs 5 joins.

With 2 filters it might be fine, with 4 it starts to lag, and with 6 it can lock the page.

This is the usual cause of “my directory got slow” support tickets.

Caching and hosting

Both work with the major caching plugins, including object caching with Redis or Memcached and CDNs, and we recommend WP Rocket or FlyingPress for GeoDirectory.

GeoDirectory also supports AJAX pagination, so the map and listings update without a full page reload.

For hosting, Cloudways with Vultr High Frequency servers is a good start, and managed hosts like Rocket.net suit large directories, whichever plugin you choose.

Shared hosting is fine for testing, but not for a live directory.

What scale looks like

The largest GeoDirectory site we work with has about 2,000,000 listings and heavy traffic, and runs on a single $600 per month dedicated server, with our Elasticsearch integration handling search.

It belongs to a major US SEO agency we can’t name because of an NDA.

Security

A directory stores business data, user accounts, and payment information for years, so the plugin’s security record matters.

Both plugins have had vulnerabilities found and patched over the years, as most WordPress plugins have.

You can see the full list for each on the National Vulnerability Database: GeoDirectory and Directorist.

Directorist has also had a few well-documented incidents:

  • In November 2021, attackers used a Directorist vulnerability to put fake ransom notes on about 291 sites (BleepingComputer).
  • In June 2023, WordPress.org closed the plugin for 12 days while 2 critical vulnerabilities reported by Wordfence were still unpatched (Wordfence, Directorist’s statement).
  • In April 2026, a critical privilege escalation vulnerability (CVSS 9.8) was found in the Directorist Social Login add-on (CVE-2026-22337).

All of these have been patched, and the current version should be safe under normal conditions.

On our side, most security patches go from report to release within 12 hours, and GeoDirectory has never been closed on WordPress.org.

Multilingual

Both plugins use WPML for translation, with a free extension that makes their listings, categories, locations, custom fields, and emails translatable.

Both support translated slugs, hreflang tags, and WPML’s automatic and machine translation.

A 2025 G2 review reported Directorist’s WPML strings breaking on updates, and its February 2026 updates seem to have fixed that.

Neither officially supports Polylang, TranslatePress, Weglot, or GTranslate, so expect custom work if you use one of them.

Both support right-to-left languages, like Arabic and Hebrew.

The main difference is currency: GeoDirectory shows prices in each visitor’s local currency with GetPaid’s paid Multi-Currency add-on, and Directorist’s Pricing Plans supports 1 currency per site.

User Friendliness

Directorist is easier to use, and that’s one of its real strengths.

Both take a few minutes to install and add your first listing, with no technical knowledge needed.

GeoDirectory has more settings, and some are hard to find, so the admin includes a “Show/Hide advanced” toggle for the rarely used ones.

Directorist’s admin has fewer settings, and its Directory Builder keeps most of them in one place, which helps if it’s your first directory.

GeoDirectory’s written documentation covers the core plugin and add-ons in detail, but we don’t have a large official video library yet.

One of our support agents runs a YouTube channel with tutorials (with our approval), and we’re working on official videos.

Directorist has invested a lot in video, so if you learn better that way, it’s easier to get started.

Non-technical users often find the GeoDirectory template system hard to learn, and that’s also why developers choose it.

GeoDirectory v3 lets you describe your directory to an AI chat, like Claude or ChatGPT, and have it built for you without learning the templates first.

Developer Extensibility & Integrations

Both plugins have the standard WordPress extension points, hooks, filters, a REST API, and template overrides, so the patterns will feel familiar if you know either one.

The GeoDirectory REST API covers every admin action, and if a hook you need is missing, we add it on request.

The Directorist REST API covers the main endpoints for listings, users, categories, reviews, and media.

Page builders and themes

GeoDirectory works with Elementor, Bricks, Divi, Beaver Builder, Oxygen, Breakdance, SiteOrigin, Avada, and the block editor.

Divi recommends it in its roundup of the best directory plugins, and a third-party developer (divigeo.com) maintains a GeoDirectory child theme for Divi.

Directorist offers 25+ prebuilt Elementor widgets, plus widgets for Bricks and Oxygen, featuring Directorist’s own designs.

GeoDirectory passes its listing data to Elementor Pro’s and Bricks’ dynamic content, so designers can build their own layouts with every field.

Both work with any well-built theme and have an optional theme of their own: Blockstrap for GeoDirectory and Onelisting for Directorist.

Integrations

Both integrate with BuddyPress and are listed as BuddyBoss integrations for member profiles, activity feeds, groups, and messaging.

GeoDirectory integrations also include our UsersWP and GetPaid plugins, Ninja Forms, AffiliateWP, SliceWP, WP All Import, Yoast SEO, and Rank Math.

Its GeoMarketplace add-on turns each listing into a WooCommerce shop with Dokan, WCFM, WC Vendors Pro, or MultiVendorX, lets the admin earn a commission on every sale, and adds distance-based product search.

That works for things like restaurant delivery, Etsy-style marketplaces, or local thrift store networks.

Directorist integrates with FormGent, Dokan, WC Vendors, WCFM, Mailchimp, Stripe, and PayPal, and lets vendors manage their own listings.

Import / Export & Migration

GeoDirectory Import/Export Tool

Both plugins have CSV import and export in the free version.

CSV import and export

GeoDirectory’s importer handles listings, categories, reviews, settings, post types, custom fields, tabs, locations, and the text on location and category pages.

It can also update existing listings: change your CSV, upload it again, and the listings update in place.

That helps when you add a custom field to 30,000 listings, restructure categories, or fix an error repeated across thousands of rows.

Directorist’s importer only adds listings, so changes like these mean editing listings one by one, writing custom SQL, or deleting and re-importing everything, which breaks links, saved searches, and reviews.

GeoDirectory’s exporter covers everything the importer does, with filters for post type, date range, and entries per file, and it also works with WP All Import.

Directorist has its own importer and exporter, with CSV mapping for custom fields.

Migration

GeoDirectory free Directory Converter moves listings from phpMyDirectory, Listify, Business Directory Plugin (6.3+), eDirectory, Vantage Directory Theme, and Directorist (7.9.0+) directly into GeoDirectory.

It’s in beta and meant for staging sites, but it maps the fields between plugins for you.

Directorist doesn’t have a converter, so moving from another plugin means a CSV import, which can lose metadata, taxonomies, and custom field structures.

We don’t offer a converter to move away from GeoDirectory, but the full CSV export includes all your data.

Backups

Both work with standard backup plugins like UpdraftPlus and BlogVault, and GeoDirectory’s custom tables are included with no special setup.

Support & Reputation

GeoDirectory Support Stats

You’ll run a directory plugin for years, so how the team supports you matters as much as the features.

Support

Free GeoDirectory users can get help in the WordPress.org forum or through our ticketing system, and paid customers use the ticketing system.

We commit to replying within 24 hours.

These are our numbers for the current reporting period:

  • Average first response time: 2 hours 31 minutes
  • Average response time across all replies: 2 hours 27 minutes
  • Average resolution time: 3 hours 6 minutes
  • 65% of tickets were fully resolved in a single reply
  • Average replies to resolve: 1.59

About 1 in 5 tickets gets a first reply within 15 minutes.

Directorist uses a similar setup, with WordPress.org forums for free users and tickets for paid customers, and we haven’t found any response time numbers it publishes.

Team

GeoDirectory has been a plugin for 12 years, and the team goes back 14 years, to GeoTheme.com.

Stiofan and I co-founded the company and still run it, and the core team, spread across India, Kenya, Australia, and Bali, has been together since 2014.

That matters more than most directory owners expect, until a plugin changes owners and loses its direction (Directorist is up for sale right now).

Reviews

On WordPress.org, GeoDirectory has 4.8 stars from 715 reviews, and Directorist has 4.6 stars from a similar number. On TrustPilot GeoDirectory has 4.6 stars, and Directorist has 2.5 stars.

29 of our reviews are one-star, mostly from the V1-to-V2 transition.

We handled criticism badly back then, took it personally, and replied in ways we shouldn’t have.

Those replies are still public because WordPress.org doesn’t allow us to edit them.

We learned a lot from that and haven’t had a one-star review since May 2022.

Some recent Directorist reviews say support asked for positive reviews in exchange for help: “What used to be a decent directory plugin got botched with the major update” (November 2024, screenshot) and “A Terrible Three-Year Experience” (March 2025, screenshot).

Directorist publicly denied this in its reply to the first review.

Pricing and TCO

Both plugins are free to install, but most directories need paid add-ons.

This section covers what you’ll pay over 1, 2, and 3 years to run a directory in production.

With the free GeoDirectory, GetPaid, and UsersWP plugins, you can already run a directory that makes money, like a city guide selling eBooks.

Paid registration for a members-only directory needs the paid UsersWP Membership plugin.

GeoDirectory pricing

3 membership tiers, each including every GeoDirectory add-on we make:

  • Single site: $139 per year
  • Unlimited sites (GeoDirectory only): $229 per year
  • Unlimited sites + UsersWP + GetPaid bundle: $375 per year (covers the full stack)

Every membership includes premium support and updates, and renews at the price you signed up at.

We don’t sell lifetime deals, because we’ve seen too many plugin teams go under after selling once and supporting forever.

Every plan has a 30-day money-back guarantee.

Directorist pricing

3 tiers, packaged in a similar way:

  • Starter (1 site): $129 per year, currently discounted to $109. Renews at $103.
  • Pro (5 sites): $169 per year, currently discounted to $126. Renews at $118.
  • Agency (unlimited sites): $219 per year, currently discounted to $142. Renews at $131.

There’s also a Lifetime tier.

Directorist pricing page

The “regular” prices are always shown crossed out next to a 15-35% discount, so the discounted price is the one you’ll actually pay.

Total cost over 3 years

Assuming you stay subscribed and need the core add-ons from either plugin:

GeoDirectory unlimitedDirectorist Agency
Year 1$229$142
Year 2$229$131
Year 3$229$131
3-year total$687$404
Difference-$283

Directorist is $283 cheaper over 3 years.

The $229 GeoDirectory membership is the plan we recommend, with every add-on we make, including Location Manager, Pricing Manager, Marker Cluster, Advanced Search, and Franchise Manager, plus premium support and the same renewal price for as long as you stay subscribed.

The 30-day money-back guarantee gives you a month to check that it fits your use case.

Get GeoDirectory Membership

Which one should you choose?

Directorist is a good choice for a small directory that needs to launch quickly and cheaply, with no plans to grow or charge users.

Its visual Directory Builder, free multiple listing types, lower price, and video tutorials all help there.

GeoDirectory is the better choice if you plan to run your directory as a business.

If you expect more than a few thousand listings, its custom database tables keep search fast.

If you want to rank for searches like “restaurants in San Francisco,” its location pages are built for it.

If you plan to make money from listings, leads, bookings, or shops, it has add-ons Directorist doesn’t.

If you’ll hold user and payment data, its security record is cleaner.

Directorist is $283 cheaper over 3 years, and we think GeoDirectory is worth the difference, but we make it, as we said at the start.

If you agree, GeoDirectory Membership is $229 a year for unlimited sites, every add-on, premium support, and a 30-day money-back guarantee.


Thanks for reading this far.

If you have questions or think we got something wrong, you’ll find us in the WordPress.org forums, in our support system if you’re a customer, and through the contact form at wpgeodirectory.com.

Stiofan and I read most of what comes in and reply.

Good luck with whatever you build.

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Published by Paolo

Paolo Tajani is co-founder and marketing lead at AyeCode Ltd, the company behind GeoDirectory, UsersWP, GetPaid, and Blockstrap. He started building with WordPress in 2008 and partnered with Stiofan O'Connor in 2011. Together they've created and marketed themes and plugins now active on over 100,000 websites. He also created wp-rankings.com, a free analytics site tracking every plugin in the WordPress.org repository. A polyglot, Paolo speaks 4 languages: Italian (native), English, French, and Spanish. He reviews AyeCode's translated content in those languages himself, and supervises the native-speaker professionals who review the other languages.

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