What drives clinets from purchasing a lead is only if the lead is "hot" Please conside adding the following to the form to drive more conversion. Clients dont like paying for a lead whereby the user is just seeking quote and not ready to buy. Please see suggestions:
Service Type / Job Category (dropdown or checklist)
Example: End of Tenancy Cleaning, Carpet Cleaning, Deep Cleaning, Regular Cleaning, Commercial Cleaning
Why: Helps the business instantly know if it’s their type of work (they won’t pay if the lead is too vague).
- Location / Postcode
Field: Postcode or Full Address (optional)
Why: Location is the #1 factor. Businesses buy leads only if they’re in their service area.
- Job Date / Urgency
Field: When do you need the service? (Today, Within 3 days, This week, Flexible)
Why: Urgent jobs = hot leads (businesses will pay more to get them).
- Property Details (for cleaners)
Example fields:
Property Type: (Flat, House, Office, Other)
Number of Bedrooms/Bathrooms (dropdowns)
Why: Gives businesses a scope of work so they can judge job size.
- Lead Quality Confirmation
Checkbox: “I am ready to hire a cleaner”
Optional: “I want quotes within the next 24 hours”
Why: Filters out time-wasters, signals serious intent.
