How Frey Turned a Simple SEO Test into a $2K/Month Directory Business and Now Leads a Growing Community of Builders.
When Frey Chu first launched a directory website in 2022, it wasn’t part of some master plan. He was just learning SEO, testing ideas, and needed a project to practice on. That test site turned into a niche directory that now brings in over $2,000 per month, mostly on autopilot, and pulls in around 60,000 monthly visits.
Since then, he’s gone all in. Frey has built several high-traffic directories in weird, unsexy niches (his words), including porta potty rentals, flea markets, liquidation stores, and a national healthcare directory called Discover Plasma using GeoDirectory.
No code, no team, just smart research, solid SEO, and a ton of manual work that most people won’t do. He scrapes data, cleans it himself, checks individual listings on Google Maps, and enriches each one by hand because that’s what makes his directories useful.
Now, through his YouTube channel, Frey documents everything from choosing a niche and validating it with real user intent to monetizing through ads and featured listings.
His practical, transparent style has earned him a fast-growing audience and a thriving private community: Ship Your Directory, where builders swap ideas, review sites, and share behind-the-scenes progress.
He’s not pitching courses or get-rich-quick systems. He’s showing the actual work. Whether you’re trying to hit $500 per month or scale to five figures, Frey’s approach has helped a new generation of directory builders rethink what’s possible with SEO and a laptop.
We asked him to tell us how it all started, what makes a directory work, and why boring might actually be better.
Full interview: https://wpgeodirectory.com/founder-story-frey-chou/
