Pay Per Lead (teaser)

bernardhaasbroek

a1astair This is a good point. There could be an option for the website owner to sell the lead X times. So the website owner could allow X number of quotes to come in and then an upgrade listing (which the person making the listing i.e. the "customer" pays) could allow for more quotes to come in like say 2X or 5X or whatever to tie in to @opadalton point above. So the more quotes for the customer, a bit more competition for the service provider (but probably cheaper lead prices to compensate for the leads not being exclusive etc. and more revenue for the website owner as the same lead can be sold multiple times... The website owner may even choose to put some kind of counter on the front-end indicating Y/X leads have been sold to give some kind of indication to the lead buyer how popular and competitive that particular job is.

opadalton

Just out of curiosity: is there a launch-date you can give for this addon?

stiofan

opadalton Likely, we will launch it in beta next week.

opadalton

That would be great, we'll test it for sure. Our only option now is to use Zapier to connect the contactform to a payment-gateway, which is not as easy as we thought, so I am looking forward to it.

justmark

What my clients are looking for is that these leads are vetted. So in the example above I need to make sure that the lead actually has a budget of $400 to spend. This is a major issue with potential race drivers who often do not have the budget required to race and teams get fed up with following up on people that cannot pay. In my situation The lead would apply to each team or service provider individually as they might not want to do business with all the premium listings.

Some great discussions in this thread. Very thought provoking.

bernardhaasbroek

justmark I believe this will be built in. My discussions with @stiofan was that there would be "two modes" (for lack of better wording) for the plugin.

A) would be for low-value mass lead submissions, i.e. the advertiser wants to get as many leads as possible and would pay a fixed commission for each lead. Perhaps it would have some type of spam filter and/or preview of the lead content (without any contact details) but the emphasis is on high-volume rinse and repeat lead generation.

B) is for high-value, low-volume quality lead generation where the site admins can check and curate the lead before it gets offered to the listing provider. In these instances, a separate $amount field on the contact form may be applicable so that a commission on the value of the lead can be charged.

a1astair

Hi GD team,

A couple of additional thoughts on this, which you may have already considered

I think a key feature with this would be to make the acceptance of the lead (and the payment) as friction-free as possible.. If a busy business owner has to get their credit card out every time to pay, there's going to be a lot of friction and it's unlikely that they will do this frequently

Is it possible for the payment details to be saved so that accepting the leads is as close to one-click as possible?

Or is the thinking that people would accept a lead and be invoiced at the end of the month?

Another thing to consider is how to convey to the enquirer if their enquiry hasn't been accepted by any listing owners.. Are they notified after a certain amount of time?

I appreciate that every additional feature makes this more complicated than just a 'pay to receive a form entry', but I think that the UX needs to be quite carefully considered if this is going to be something that listings owners & website customers actually use on an ongoing basis

bernardhaasbroek

a1astair Good points. I think the idea was (and how I intend to use it) that the listing provider could set it up so that the payment comes off their GP Wallet instead of repeated Bank Card transactions. But a condensed once a month/ quarter summarised invoice could be more appropriate in a high-volume lead generation scenario.

Giving the listing-provider a deadline/ultimatum by when the lead would expire is another great idea. This will instil urgency and the enquirer could then be informed if their lead was not taken up by the listing provider so that they may make alternative plans, rather than being kept on the line for a reply from the listing provider.

justmark

bernardhaasbroek This would work for me and I think a lot of others.

a1astair

Hey bernardhaasbroek , could I ask what you mean by GP wallet?

bernardhaasbroek

a1astair GetPaid Wallet https://wpgetpaid.com/downloads/wallet/

Site users would change their wallet with an amount of their choosing (one bank card transaction). Then use that credit to pay for things on your website (like tokens to pay for their leads/usage of your website. This helps site users to control their expenses, and it only reflects as one transaction on their bank cards, so much fewer issues with the payment processors.

a1astair

bernardhaasbroek Ah right! I built my directory with woocommerce because at the time I don't think GP offered abandoned cart emails

bernardhaasbroek

a1astair you can use MyCred https://mycred.me/ to achieve roughly the same thing with Woocommerce.

bernardhaasbroek

bernardhaasbroek or Woocommerce's wallet: https://woocommerce.com/products/wallet-for-woocommerce/

paolo

PPL works with GetPaid only...

opadalton

@morg Sending out limitless messages can be done anyway, as long as interested parties like in your example plumbers have set an alert for certain searches. Saved searches plugin is all you need for that.

morg

Sooo... If any of you guys are going to actually use the pay per lead add-on, you're probably going to try and remove the business phone numbers (And whatever other contact methods available for that business on your directory) from the listings right? That way we push visitors to fill out the form rather than call the business. Or are you keeping the phone number on there?

opadalton

If you want to use a pay per lead you have to make all contact info invisible. Otherwise you're using a nobody-will-pay per lead. For our platform (lonelyhartsads.co.uk) it would be a great plugin as our advertisers do not want other people to have their contact info and the payments keep out all clowns and creative people. So it works two ways for us.

bernardhaasbroek

opadalton Correct. When using Pay Per Lead you would hide all contact details on the listing itself. All contact and follow-up of potential business must happen through the Pay Per Lead contact form. You will even need to break the link to the listing provider's Profile page if you are using UsersWP/Buddypress etc. This can easily be done through theme edits and custom post types - in case you want to have conventional "Pay Per View" listings on the same website.

morg

@stiofan while looking at the pay per lead screenshot that goes to the business owner, I see that the message is censored. Is it possible to reveal the message area so the business owner can read it before deciding to pay to unlock? I get that there MIGHT be the possibility that the customer MIGHT put contact info into the message field but I think it might be more important that the business owner is able to read the message to see if they want to buy it or not. OR another (possibly more complicated option) is to have GD just censor any numbers or any emails found inside the message field if that's what GD users are concerned about.

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