When serving a large area a site may have multiple business listings who are not associated with each other but still share the same business name.
Perhaps the duplicate listing alert should check more than just the business name. Maybe it could also include a check on the zip/postal data and/or a regex on some numerics from the address field.
I do understand that it currently checks for a duplicate name upon data going into the business name fields – however maybe this could be stalled until a little more information is provided.
Maybe it could activate after the business name is entered and either the address field or zip/postal code.
Perhaps either a match on a zip/postal code (remember to remove spaces) and/or a regex on numerics in the address field.
Then, if it finds a match, it could activate a js pop or overlay with a listing of matched items that includes their name and address to see if you should really proceed in adding it?
It’s a great feature, however in its current form there are too many false positives – and no actionable data is provided to help the person entering the data understand if it’s truly a duplicate or not.