How to give a complimentary paid listing?

I want to give some friends a paid listing for $0. I’ve created the Price Package for 1 year. I see that on the listings I have a new options box (screenshot attached).

I’m assuming that I need to choose the package and then set the Alive Days and Expiry Date. Do I set both, or do I set just one?

Also, how do I ensure that the expiry notification email goes to my friend’s address and not mine?

Finally, should I mark the listing as Claimed?