Hiding address details on free package

I’ve tried for a while to make this work

When I upload a listing for one CPT type, I want to be able to add phone number/address/social media etc into the listing from the back end, but to exclude these details from the actual published listing. Otherwise I know that many visitors will bypass my site and phone the listing directly.

What I’ve done so far is go into the custom fields and find this – https://www.screencast.com/t/qwXK1BZSPem – i’m not sure what these should be set as

And then in the package there’s a option called ‘exclude fields’- this seems to make sense. But here https://www.screencast.com/t/uid8HqPlJ8 there is no option for ‘address’ in the drop down.

I get the sense that there’s a combination of the above two areas in GeoD that I need to get right to make this work- or is it the case that the address always needs to show?