How to enable google structured data Markup in search engine results

Hi Support Team,

I need advice in display of search results within search engines.

1.) How to enable the structured data markup on Geodirectory listings & events?
I tried to use google highlighter to establish this, but I is not working because of different site & pages approach. The data fields need to be arranged according to the google instructions for structuring. Please provide me with a brief instruction in how to setup.

Find here the introduction from google
– https://developers.google.com/structured-data/
– https://developers.google.com/structured-data/rich-snippets/events
– https://developers.google.com/structured-data/rich-snippets/reviews

Screenshot of competitors which enable this – http://screencast.com/t/oOpaDEE3qpN
Here is the wish of how it should be displayed – http://screencast.com/t/bEqBHN9vo

AND

2.) How to enable search engine data crawling and adjust the text within search result of the listings & events? Unfortunately the display of my search within google is really bad.

Find here the search result – https://www.google.de/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=worldcheckin+la+romantica+leipzig
and also watch this search result screen shot – http://screencast.com/t/qipa9Wde10

Looking forward to your suggestions in how to integrate the structured data markup.

Regards, Alex