Hi all – I have found the solution. I had to enable the option under PRICES.
If anyone has this issue, go to GEODIRECTORY > PRICES AND PAYMENTS > PRICES tab.
On the package row ‘gd_place’ click the pencil on the far right (to edit the package)…
Then scroll down and select ‘YES’ next to Google analytics (If you would like Google Analytics to show for the free package).
Cheers.