8+ Ways to Monetize a Directory Website

If you’re wondering how to make money with websites, creating an online directory is one of the easiest ways.

It’s even how Elon Musk got started and funded X.com, which later became PayPal.

But now, you must know how to build a paid directory website.

You can do this well with WordPress and our GeoDirectory plugin, the leading WordPress directory plugin.

Without further ado, here’s how to make money with a directory website.

How to Build a Paid Directory with WordPress

Before you can make money from your online directory, you need to build one.

Once you have a hosting plan with WordPress installed, you can install and enable the GeoDirectory plugin.

For details, check out our guide: How to Create a Directory Website with WordPress.

You can also take a look at specific use cases and how to build them for inspiration, including:

• How to Create a WordPress Real Estate Listings Directory in Minutes
• How to Create a Restaurant Directory in WordPress with a Marketplace of Orderable Menu Items
• Create an Airbnb-like listings Page with GeoDirectory and Avada

How to Monetize an Online Directory with GeoDirectory

Now that you have one set up, you must decide how to make money with your online directory.

Below are the most dependable ways to make money with your directory website.

You may need some add-ons, which will be noted depending on your decision.

1. Sell Premium Listings

With the Pricing Manager add-on for GeoDirectory, you can sell premium listings that let users see more fields when creating listings.

They can help offer the correct details others search for to make more thoughtful connections.

You can give users the option to include fields like more pictures, categories, tags, a longer description, and extra custom fields.

You can also set up premium listings to be “featured,” which means you can automatically display those listings in the prominent places of your site that make sense for your specific directory.

This can mean at the top of category pages and using widgets for other areas of your site where you may need them.

You also have the option to set premium listings to have the ability to hide these “featured” listings automatically.

For example, free listings on a real estate directory could see a “Similar Places” section where premium listings are featured. This could be hidden when a user upgrades.

The pricing manager also lets you enable subscriptions.

It’s available in case you know your type of directory needs to let your users have the option to set their premium listing on a subscription basis, with recurring payments, where their “featured” status continues.

This works well for job boards or real estate listings, for example.

The options for potential use cases with this plugin and add-on are extensive.

This potentially helps you adapt it to your creativity.

You could create a unique directory that stands out from others.

This would be your foundation for a loyal fanbase dedicated enough to reliably generate more sales for you.

2. Sell Advertising Space on Your Site

Installing the Advertising add-on for GeoDirectory allows you to display and monetize ads on your site from a network such as Google Adsense, Ezoic, or Mediavine.

This is the easiest way to sell ads because the network does the heavy lifting of finding the advertisers, and you sell space to the ads network.

However, you can also sell ad space directly to your users.

You can create several advertising zones on your website and let users buy ads to display in one or more of them.

They can upload their images, banners, or HTML/text, and you can set the ad price based on the number of impressions, clicks, or time spent on your website.

When you include the Pricing Manager add-on for GeoDirectory, you can sell premium listings that display or hide ads on different parts of your site, depending on your needs.

With this add-on, listings marked as ads can appear on the sidebar of your site’s organic search results page, similar to Google.

3. Set Your Price for Businesses to Claim Their Listing

With GeoDirectory, you can create free listings with minimum details, such as business name, telephone, logo, and a brief description.

Then, you can use the Claim Listings and Pricing Manager add-ons to set a price for business owners to claim their listings and improve the data shown to your directory visitors.

Business owners can claim their listings by upgrading to a premium listing, which allows them to control the content of the listings on your online directory.

After paying and becoming the listing owner, they can add a longer/better description, more pictures, links to their website and social media account, and whatever custom field you make available only to premium listings.

4. Create a Marketplace that Sells Event Tickets

If you intend to build a directory of Events, you can do so with GeoDirectory and the free Events Calendar Plugin for GeoDirectory. Your visitor will be able to submit event listings.

The Events Ticket Marketplace add-on extends a GeoDirectory Events Directory, enabling event organizers, so they’re able to sell event tickets.

There are different options for how to build a paid directory in this case.

Let event organizers upgrade to a premium event listing and keep 100% of their ticket sales revenue.

You can also offer free event listings and charge a commission for each ticket sold.

5. Collect Commissions on a Listing’s Product Sales (Marketplace)

You can set up your directory to let users sell products through their listings on your site.

You can also set your commission rate on those sales.

The GeoMarketplace add-on, free WooCommerce, and MultiVendorX (formerly WC Marketplace) plugins allow you to do this.

This solution can be applied to various directory sites; for example, you could create one for restaurants where owners can sell their dishes for pick up or delivery.

Or, you could create a site like Etsy where listing owners can sell handcrafted products.

Another example is setting up a marketplace where users can search for the closest shop to buy a specific product they have in mind. This way, they can buy it online but pick it up physically at the store the same day.

6. Use Affiliate Links

Another option is monetizing the content in your directory’s listings or on the blog with affiliate links.

Several options exist for partnering with companies to create affiliate links for their products or services, such as Amazon Associates, CJ, ShareASale, or Clickbank.

You can join the booking.com affiliate program if you create a hotel directory. By integrating links to their hotel’s booking system into your online directory website, you may earn a commission for each booking made through your directory.

7. Sell Leads

Not every business participates in an affiliate program that will recognize a commission for every product sold or booking made by a visitor referred from your directory website.

To these businesses, you can sell leads.

But what is a lead?

Business leads are consumers interested in what your company offers.

How do you get the leads? A customer contacting a business through a listing on your website is a lead.

Instead of allowing customers to contact businesses directly through the contact form, you can use our Pay Per Lead add-on.

This system sends emails to listing owners without the sender’s contact details, so they can’t reach out until they pay to unlock the lead.

At that point, you have valuable leads to sell.

When a lead comes in, the business owner will receive a notification that a potential customer is interested in their services.

To access the contact details of the potential customer, they will need to pay whatever price you set for each lead, for example $5 per lead (or adjust the price based on their industry) or a percentage of the customer’s budget.

This GeoDirectory add-on allows you to automate lead notifications while keeping contact details hidden until the listing owner pays to unlock the lead.

You can manage payments easily using our GetPaid Payment form plugin.

8. Sell Extra Services for Listings

Many businesses need help with online marketing, especially in most locations outside major cities.

Every business owner who submits a free or paid listing into your directory is a lead. They are looking for extra visibility, and you can help them to get it.

So, you could sell marketing services for local business listings in your online directory.

You could sell extra digital marketing services such as:

• Letting users create premium listings that act as mini websites for businesses that don’t have an online presence.
• Website development to build a website and expand their information from the listing.
• Social media management and creating web 2.0 pages, including Facebook, Instagram, Twitter, LinkedIn, Google My Business, Yelp, Trip Advisor, and similar sites.
• Search Engine Optimization (SEO) services.
• Photography and Videography.
• Copywriting for the listings or their website
• Ads management.
• Reputation management.

And much more.

9. Sell Your Online Directory

Now that you’re set with knowing how to build a paid directory with a WordPress online directory plugin, you can grow your business.

Once you reliably generate monthly sales from it, you could choose to sell it.

There are plenty of websites where you can sell it, like flippa.com, empireflippers.com, or microacquire.com.

You could keep it as a recurring revenue stream or decide to use the profit from the sale to start something new, like Elon Musk did when he used his share of the online directory Zip2’s sale to fund x.com and eventually create PayPal.

Back then, Zip2 sold for $307 million, and the need for online directories still very much exists.

For details, check out Online Directory Business Model Explained.

After Finding Out How to Make Money with Websites and Directories

You can generate extra sales if you know how to build and monetize your directory with a WordPress business directory plugin.

Do you have any questions about how to make money with websites, how to build paid directory sites, or anything similar? Let us know in the comments below.