Founder Story

Yes, directories are still making money. One of the clearest examples I’ve found this year is MyPeptideMatch.com, an 8-month-old directory of peptide therapy clinics. The domain was registered on February 18, 2026. In June, it was getting almost no traffic from Google. Ahrefs now estimates it gets almost 20,000 organic visitors a month and over […]

Atlas Obscura looks like a travel site for weird stuff. Glowing lava lakes, self-mummified monks, bridges grown from living tree roots. Underneath all of it sits one of the best directory businesses of the last 20 years. It started with one guy, an anonymous blog, and a hunch: there’s a hidden layer of wonder all […]

Editor’s note (2026 update) This interview was published last year, when Frey was building most of his directories on WordPress using tools like GeoDirectory. Since then, he has been experimenting heavily with AI coding tools such as Claude Code, and many of his recent projects are now built entirely using Vibe coding. Experimenting with AI […]

In the third post of the “Founder Story” series, we highlight Zyppy List, a thoughtfully curated directory built to connect businesses with trustworthy marketing agencies. Cyrus Shepard, an experienced SEO professional, created Zyppy List after realizing how unreliable most marketing directories were, often packed with unvetted listings and low-quality results. Drawing from his 15 years […]

Meet Dan, the visionary behind AttractionsNearMe.co.uk In the second post of the “Founder Story” series, we explore AttractionsNearMe.co.uk, the go-to guide for anyone exploring fun, family-friendly experiences across the UK. From big theme parks to hidden countryside spots, Dan saw a simple need: people wanted an easy way to find deals, honest reviews, and up-to-date […]

Introducing “Founder Stories” Welcome to our “Founder Stories” series, where we dive into the inspiring journeys of entrepreneurs who have built successful directory websites, some with the help of GeoDirectory and others carving their own unique paths. These are not just stories about creating websites. They’re about transforming lives. You’ll meet founders who escaped the […]